Technology
Darren Root, CPA, Authors “The E-Myth Accountant”
Accounting entrepreneur and forward-thinking CPA, Darren Root, co-authors niche book with legendary business guru, Michael E. Gerber
Feb. 15, 2011
BLOOMINGTON, Ind.— February 15, 2011—RootWorks, the accounting
profession’s premier membership-based education organization, announced
the release of nationally published book—The E-Myth Accountant—by
RootWorks CEO, Darren Root, CPA.CITP. Root co-authored the book with world-renowned
business expert, Michael E. Gerber. The book is published by Wiley & Sons.
“I truly believe that this is the business book for the accounting profession.
Outlined within are the exact steps I took to turn my small firm into a thriving
business,” stated Root. “My goal has long been to help change how
the profession thinks about running a practice. I want accountants to understand
the difference between working in their firms and working on their businesses.
The E-Myth Accountant offers a clear roadmap to help accountants transition
to a true entrepreneurial mindset and transform their firms into Next Generation
Accounting Firms.”
The
E-Myth Accountant offers a first-of-its-kind guide to running a successful accounting
practice—told through the voice of a long-time practicing CPA. Many professionals
in small and mid-size practices are experts in accounting, but have not considered
their practice from a business perspective. The E-Myth Accountant fills this
void, offering powerful advice on how accountants can transition from merely
a technician in their firm to a savvy business leader.
Root was sought out by Michael E. Gerber to co-author The E-Myth Accountant
for the tax and accounting vertical because he represents a true thought leader
in the profession. Additionally, Root’s firm is a prime example of an
ultra-efficient, highly profitable business that is rooted in the E-Myth philosophy.
Darren Root has more than 25 years of experience as a practicing certified
public accountant and is a nationally recognized speaker on the topic of The
Next Generation Accounting Firm. He is Executive Editor of the accounting profession’s
premier trade publication, The CPA Technology Advisor, and CEO of Root
& Associates, LLC and RootWorks, LLC. He was also named to the accounting
profession’s prestigious Top 25 Thought Leaders list.
A signed edition of The E-Myth Accountant is available for purchase at RootWorks.com
for $24.95. The book is also available via online book retailers and in bookstores
nationwide. The electronic and audio versions of the book will be available
soon.
About RootWorks, LLC
RootWorks is an exclusive membership-only organization dedicated to serving
the needs of small to mid-sized tax and accounting firms nationwide. We are
committed to educating our members on how to implement leading strategies and
innovative technologies to create workflows and systems that enable them to
operate at peak efficiency. We also provide members with state-of-the-art website
creation, brand identity, and marketing collateral development services. More
information on RootWorks is available at 877.259.9256, by email at info@rootworks.com,
or at RootWorks.com.
About The Next Generation Accounting Firm
Next Generation Accounting Firms are those that work continuously to improve
processes and operate at peak efficiency at all times. Firm leaders have embraced
a true entrepreneurial mindset that allows them to work on their business, opposed
to merely working in the firm. Those that have transitioned to next-generation
status have harnessed the power of technology and best practices—enjoying
true paperless workflow processes and 24/7 online communications with clients
via portals. They are also brand leaders—projecting a definitive image
of unique style and professionalism.
About Michael E. Gerber
Michael E. Gerber is the author of thirteen business books (over 3 million copies
combined sales worldwide), including the mega-bestseller The E-Myth Revisited.
Mr. Gerber’s revolutionary perspective has become the gold standard for small
business development throughout the world, becoming what Inc. Magazine calls
“the world’s #1 small business guru”. He is the founder of E-Myth
Worldwide, a company that transforms the way small business owners grow their
companies and which has evolved into an empire over its history of nearly three
decades. Gerber’s passion and genius for understanding the plight of the individual
entrepreneur is the crux of his tremendous appeal and success, and has formed
the core value of his brand as it has evolved over three decades.